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The InspirED School Marketers Sparkcast hosts deep conversations with administrators and consultants about private school MarCom to help make your job easier. For more brilliant ideas and brain food and read show notes, visit inspiredsm.com. Home of the Brilliance Awards.

Dec 28, 2016

With the face of the Director of Marketing and Communications changing so rapidly over the last decade, InspirED wanted to know what impact this has had on hiring for independent schools and where individuals for this position are coming from. We sit down with Jane Armstrong, Managing Partner of Independent Thinking,...


Nov 28, 2016

According to the U.S. Department of Labor, 65% of today’s grade school kids will end up in a job that hasn’t been invented yet. Ed Glassman is Executive Director of Springside Chestnut Hill Academy's Sands Center for Entrepreneurial Leadership where they have developed a program that takes on this paradigm and...


Nov 14, 2016

Private school administrators often ask, "How can we get faculty to be active marketers for the school?" Mike Connor, president of Connor Associates, is our guest for this episode of the Sparkcast and explains how to get faculty to be not only willing but enthusiastic participants in marketing your school.

Mike has...


Oct 30, 2016

Our guest for this episode is Andrew T. Weller, Director of Admissions for Avenues: The World School in Manhattan which was recently featured in the HBO documentary Class Divide.  We dig into the concept of institution-wide branding, the benefits it brings to enrollment and development, how roles of enrollment and...


Oct 16, 2016

Jack Rogers knows how to achieve and sustain fundraising success at a private school. As Chief Development Officer at William Penn Charter School, a Quaker school in Philadelphia, Jack's is approach involves stewarding donors over time by combining his school's mission, ethos and institutional goals with the goals of...